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M&E can additionally be unique because of its psychological, emotional and aspirational attraction to its customers. Quality and acceptance therefore turn into extraordinarily subjective to every particular person. Traditionally, content material creators have been the deciders on what to produce – the critical change within the new era is that demand is completely shopper pushed. The new age client not solely demands what they like, but also within the format they like, moreover, additionally they need to customise the content material to their preferences. Soul City is considered one of the world’s longest running media programmes aimed toward stopping VAWG. Running since the early Nineties, it has turn out to be a extremely popular national flagship show. It runs in seasons of thirteen one-hour episodes which are accompanied by radio output, promoting and revealed supplies. It has handled a number of VAWG points, reaching tens of millions of people in South Africa and past. I...